our Project
At Turaif Mapping
At Turaif, we brought history to life through a breathtaking projection mapping experience across five unique locations, illuminating the site’s rich cultural heritage. Supported by 52 high-performance projectors, each location was transformed into a canvas of vibrant storytelling, seamlessly blending cutting-edge technology with the timeless beauty of Turaif. This immersive experience captures the spirit and history of the area, offering visitors an unforgettable journey through its past.
To do this, we work closely with architects, engineers, subcontractors, and clients at every stage of the process.
Challenge in project
Bringing projection mapping to Turaif presented unique challenges, as the site is a UNESCO World Heritage location with strict preservation requirements. The historical significance and delicate infrastructure of Turaif required our team to develop innovative solutions that respected the integrity of the site while achieving a visually stunning display. Working within these constraints, we carefully designed and positioned 52 projectors across five locations, ensuring that each installation adhered to UNESCO guidelines. This meticulous approach allowed us to create an immersive experience that honors Turaif’s heritage, blending advanced technology with careful preservation of its historic structures.
Description
Project
Description
Size: 5 Mapping / Sound & Light Shows
Location: At Turaif, Saudi Arabia
Creative Director: Innovision
Project start: 2015 June
Project finish: 2018 December
Value: $18m.
the result
Final Result
Through this experience Warmhouse has acquired a high level of expertise in the design and realisation of high-profile and luxury schemes, always reducing The project at Turaif, completed in 2018, was a stunning blend of projection mapping, sound, and light that revitalized the historic site. Spanning five unique locations and supported by 52 strategically placed projectors, the installation transformed Turaif into a captivating, immersive experience that showcased its rich heritage. The synchronized sound and light shows amplified the visual storytelling, creating a seamless and engaging narrative.
This achievement honored the site’s UNESCO World Heritage status, preserving its historical integrity while delivering an unforgettable, state-of-the-art display.the complexity of any project to simple design. The site was launched during the 2018 inaugural Formula E event in Diriyah, Saudi Arabia, highlighting IAD’s ability to deliver world-class projects on time for high-profile events.
Let’s Get in Touch
Contact details
Phone: 1.651.316.4299
E-mail: info@iad-inc.com
Address: 1979 Geneva Ave N Oakdale, MN 55128
Opening hours:
Monday — Friday 7:00 – 5:00 P.M.
Saturday— Sunday Closed