our Project
Misk Art Week
For Misk Art Week, a pivotal event celebrating art and culture in Saudi Arabia, Integrated Automation Design designed an immersive room that showcased the innovative spirit of the region. Digitally scanned artworks from 12 Saudi artists were brought to life by content creators using advanced projection mapping and dynamic lighting. This immersive installation transformed traditional art into a multi-sensory experience, emphasizing Misk Art Week’s role as a leading platform for cultural and artistic expression in Saudi Arabia.
Challenge in project
One of the greatest challenges of this project was the ambitious timeline: we had just two weeks to transform an aging theater into a cutting-edge immersive room capable of supporting an astonishing 89 million pixels. This required meticulous planning, rapid execution, and precise technical integration to ensure a flawless, high-performance visual experience. The result was a testament to our team’s expertise, innovation, and unwavering commitment to excellence under pressure.
Description
Project
Description
Total Pixels: 89 Million
Location: Riyadh, Saudi Arabia
Creative Director: Misk Foundation
Project start: 2023 Nov
Project finish: 2023 December
Value: $1.2 m.
the result
Final Result
- Extended for one month
- Showcased 12 Saudi artists
- Drew overwhelming visitor crowds
Let’s Get in Touch
Contact details
Phone: +1.651.316.4299
E-mail: info@iad-inc.com
Address: 1979 Geneva Ave N Oakdale, MN 55128
Opening hours:
Monday — Friday 7:00 – 5:00 P.M.
Saturday — Sunday Closed